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While there are many ways to promote your business online through recognized tools, such as interactive video ads, responsive web design, and well-placed social media posts, print materials, such as newsletters or flyers, remain as relevant as ever in certain marketing campaigns for their distinct advantage that cannot be replicated online. The appeal of flyersRead more

Getting a graphic designer in Roselle like Controlled Color, Inc. to handle your advertising and promotional needs can help get your website the attention it deserves. Much of today’s marketing campaigns involve visual effects for which a graphic designer would be of great help. Though the future of marketing is in digital, it doesn’t meanRead more

Every business in Roselle, IL, regardless of its size, learns to incorporate traditional and/or online marketing strategies into their operations for its own growth and advancement. The latter in particular is a challenge for business owners in relation to today’s often Internet-savvy target markets. That’s why businesses rely on the likes of search engine optimization,Read more

All businesses, whether start-ups or already established, owe part of their success to the various marketing strategies they utilize. Today’s business landscape offers a new challenge—the tight competition in the online marketing arena, thanks to the rapid technological developments that have continuously been pouring in. Numerous internet marketing techniques are being employed to keep paceRead more

Business cards are still the best tools you can use to introduce yourself and your business; after all, they’re easy to remember and are easily portable. You’ll need to make sure, however, that your card is a cut above the rest, so here are what you should remember when designing a new one for yourRead more

Logos and logo designs are crucial elements in branding a product or a business; and the best ones can speak volumes about the company they represent in a matter of seconds. Shell’s logo, for example, is steeped in the petroleum giant’s history.   The century-old company best exemplifies the value of not forgetting its humbleRead more

People visiting different places tend to buy and mail postcards back home to their loved ones and the postcard shows picturesque details of the place. It is also an effective marketing weapon, as business coach Rich Levin states in a July, 2009 issue of REALTOR® Mag: They may lack the dynamism of online social networksRead more

Every business out there should have large signage advertising it – and effective graphic design is key to achieving it. Entrepreneur managing editor Jason Fell explains: In this tech-centric, high-paced world, we’re often talking about advertising and marketing online and over mobile. But when it comes to really grabbing people’s attention, sometimes a good, old-fashionedRead more

There are many ways to introduce your business to potential clients or partners, especially in this digital age. However, the most common (and arguably one of the oldest) methods is still through a business card. If you’ve been a businessman for quite some time, you know that a business card contains information about your business,Read more

Any graphic display intended to introduce a business to a certain audience or market can be considered a signage. The best examples include the posters, stickers, and banners that you see outside retail stores in downtown Chicago. If you own a business in this bustling city, you wouldn’t survive the fierceness of the competition withoutRead more