2016 Tower Three Trade Show Display Design
Reliance Orthodontics
2016 Tower Three Trade Show Display Design
Reliance Orthodontics
Attracting A Crowd!
This is a 3′ x 3′ x 8′ Tower design, part of a Trade Show Display design created for Reliance Orthodontic Products, Inc. They use four of these towers, one on each corner of their large booth area. The towers are backlit from the inside, and really make their booth a focal point for show attendees. They use the space to show the products that they provide to the Orthodontist community. This particular tower shows off Extend, Perfect A Smile, Therma Cure, Ortho Flex Tech and Stainless Steel Ortho Flex Tech. All products were photographed by Controlled Color’s Product Photography department, so the quality is exceptional. They were worked-up in post production, and enlarged using specific Photoshop techniques to keep depth and sharpness, while keeping rasterization to the bare minimum – virtually non-existent. Two sides of the tower face outward, and the image goes all the way down to the floor. The short sides butt up against their tables that circle the booth, so the image shows above the table height. Reliance has one of the most popular booths – if not the most popular booth – at the AAO show. They trust Controlled Color to make their show booth attractive, informative, and to keep their branding consistent throughout.
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