2017 Building Wall One Trade Show Display Design
Reliance Orthodontics
2017 Building Wall One Trade Show Display Design
Reliance Orthodontics
Punchy Theme!
This is Wall One of a 20’L x 10″W x 8’H Building Design, part of a Trade Show Display design created in 2017 for Reliance Orthodontic Products, Inc. They put the building in the center of their booth, and use it for packing orders at the show, which they do non-stop for three solid days. They use the walls to show off their products, using graphics that the orthodontic community is familiar with, for consistent branding. This wall is 20′ long and 8′ tall, and has nothing in front of it, so the graphics go all the way down to the floor. This wall represented a show theme for Reliance – the 1-2 Punch ad ran in multiple publications before the show, and banners were hung at the show using the same graphic. The products promoted on the 1-2 Punch ad on this wall are Assure Plus and GoTo. We used a picture of a boy wearing boxing gloves, and wrapped the Assure Plus and GoTo labels on the gloves in Photoshop, with extreme attention to details like perspective, lighting and shading. We added the background, using deep color and vignetting to really make the graphic pop. Reliance has one of the most popular booths – if not the most popular booth – at the AAO show. They trust Controlled Color to make their show booth attractive, informative, and to keep their branding consistent throughout.
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