2017 Building Wall Three Trade Show Display Design
Reliance Orthodontics

This is Wall Three of a 20’L x 10″W x 8’H Building Design, part of a Trade Show Display design created in 2017 for Reliance Orthodontic Products, Inc. They put the building in the center of their booth, and use it for packing orders at the show, which they do non-stop for three solid days. They use the walls to show off their products, using graphics that the orthodontic community is familiar with, for consistent branding. This wall is 10′ long and 8′ tall, and they used it to promote all of their Lingual Retention solutions. Since it was a rather odd assortment if products and inset images, we had to get creative in our display. We eventually decided on hanging inset pictures like paintings, and showing the products beneath each picture. For the products with no inset, we created a glass “shelf” in Photoshop, complete with transparency, to lay those products on. The product promoted on this wall are Retainium, Extend, Stainless Steel Ortho Flex Tech, LCR, Assure Plus, and Reliance’s 4-Hole Adapter. All of the products were photographed by Controlled Color’s Product Photography department, so the quality is exceptional. They were worked-up in post production, and enlarged using specific Photoshop techniques to keep depth and sharpness, while keeping rasterization to the bare minimum – virtually non-existent. Reliance has one of the most popular booths – if not the most popular booth – at the AAO show. They trust Controlled Color to make their show booth attractive, informative, and to keep their branding consistent throughout.