Anniversary Signage Design
Rosati’s Pizza
Anniversary Signage Design
Rosati’s Pizza
Subliminal Branding!
This is a 24″ x 30″ sign design created for Rosati’s Pizza. The purpose of this design was to draw attention to a reproduction of a fifty year old menu from Rosati’s Pizza. People always get a kick out of seeing something with prices on it from decades ago, so they can revel at how inexpensive everything was back then. So naturally, in the store, this sign would often draw the attention of the guests. But, the true purpose of the sign, was to cement the idea that Rosati’s has been around for fifty years. That not only are they rich in tradition, but their food must be good for them to last that long. It reaffirms trust in the quality of the brand, making the brand feel even stronger. The sign may not actually say it literally, but that’s what the reader walks away with after having fun with the prices of 50 years ago. And THAT, is effective branding.
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