Call us: 1.630.295.9210
  • About Us
  • Testimonials
  • Blog
  • Contact Us
Controlled Color, IncControlled Color, IncControlled Color, IncControlled Color, Inc
  • Home
  • Photography
    • Apparel Photography
    • Food Photography
    • Jewelry Photography
    • Product Photography
  • Premedia
    • Composite Images
  • Graphic Design
    • Banner Design
    • Branding
    • Brochure Design
    • Business Card Design
    • Catalog Design
    • Custom Marketing Design
    • Dine-In Menu Design
    • Door Hanger Design
    • Flyer Design
    • Mailer Menu Design
    • Newsletter Design
    • Packaging Design
    • Pizza Box Topper Design
    • Postcard Design
    • Poster Design
    • Promotional Card Design
    • Publication Ad Design
    • Signage Design
    • Sports Program Design
    • Trade Show Display Design
    • Vehicle Magnet Design
  • Printing
    • Adhesive Sign Printing
    • Banner Printing
    • Brochure Printing
    • Business Card Printing
    • Catalog Printing
    • Dine In Menu Printing
    • Door Hanger Printing
    • Envelope Printing
    • Flyer Printing
    • Letterhead Printing
    • Mailer Menu Printing
    • Postcard Printing
    • Poster Printing
    • Rigid Sign Printing
    • Vehicle Magnet Printing
    • Yard Sign Printing
  • Internet Marketing
    • Website Design
    • SEO Service
    • Local Directory Service
    • Social Media Optimization
    • Pay Per Click (PPC)
    • Adwords Remarketing
NextPrevious

Established Printing Services in Chicago Assure High Print Quality

By Doug Gaster | Info Articles | 0 comment | 19 June, 2014 | 5

The colors used in a print advertisement are just as important as the images and taglines. Not everyone—advertising and marketing professionals included—is aware, though, that colors are a critical push or pull factor in any promotional material. Entrepreneur.com writer John Williams gives an insight into this subject matter.

Graphic addressing the significance of Brand Color, and the importance of reproducing accurate color, by using a quality commercial printing company in Chicago like Controlled Color, Inc.

“As much as possible, the color you choose should set you apart, work with your industry and image, and tie to your brand promise. It should also take into account color psychology, which is fairly complex. Colors can mean different things depending on the culture, situation and industry.”

Unfortunately, the painstaking effort that goes into choosing the appropriate colors for print promotional materials, like flyers and brochures, would be a waste if the print quality is below standards. For example, a pizza joint menu displaying a picture of a Chicago-style pizza with a bright-orange tomato paste would repel customers more than attract them. Businesses should, therefore, depend on established printing services in Chicago to achieve high quality printing. Here are more factors that may affect print quality:

Format

One of the basic things that could affect print quality is the image file format. If the design was saved in the wrong format, the print output wouldn’t be as expected. Saving a file in JPEG, for instance, compresses it, decreasing the resolution and compromising print quality. Saving a file in TIFF, on the other hand, ensures the highest resolution possible, thereby producing exceptional quality.

Paper

When it comes to printed marketing materials, paper isn’t just paper. The paper’s color, texture, and coating affect how everything appears. Another key attribute is the paper’s absorption rate, or how it allows the ink to stay in tight, symmetrical dots. An experienced printing company in Chicago can help businesses determine the right paper to use.

Color Management

At times, an image is already in the right format and uses the ideal paper, but the print quality still falls below expectations. The reason? Images that are saved in the wrong color space can spell disaster for a printed piece, as can an image that has been converted to a sub-par, or “canned” color profile. It takes effective color management to know which is which.

Effective graphic design for print advertising materials involves using correct color space and professionally built profiles, as well as ensuring that the onscreen design renders well on paper. For this to happen, businesses can use the reliable printing service of experienced companies like Controlled Color, Inc. The company can address various printing needs at reasonable rates.

(Source: Your Brand’s True Colors, entrepreneur.com, March 7, 2007)

No tags.
Doug Gaster

Doug Gaster

I started Controlled Color back in 2007, with the intention of bringing great graphic design and photography to local businesses. With over 25 years of printing prepress experience, I had learned enough to know what it takes to create effective, great looking marketing materials. The best part is the "WOW" factor that happens when a new client sees how great their projects turn out. I love my job!

More posts by Doug Gaster

Related Post

  • No Better Time than Now for Affordable Postcard Printing in Chicago

    By Doug Gaster | 0 comment

    Postcard Perfect Spring! Get 28% off on postcard printing services in Chicago from February 15 to May 15. Improving your business visibility has never been this inexpensive! In today’s highly competitive market, you need toRead more

  • Chicago Graphic Design Company Surpasses 2,000th Project Milestone

    By Doug Gaster | 0 comment

    Chicago, Illinois (March 20, 2014) – Controlled Color, Inc. (CCI), one of the leading providers of graphic design in Chicago, surpassed the 2,000th project mark in early January 2014, after posting an annual completed projectRead more

  • Internet Marketing – The Potential for Exponential Profit Growth

    By Doug Gaster | 0 comment

    Using Internet marketing can easily result in an increase in sales of tens of thousands of dollars. This is amazing considering the sheer number of layoffs, crises, and more that people are facing. The oldRead more

  • Controlled Color Offers Banner Printing Services for Chicago Customers

    By Doug Gaster | 0 comment

    Chicago, Illinois (April 28, 2014) – Controlled Color, Inc. (CCI), is offering banner printing services for Chicago customers. The service gives private and commercial clients an alternative to “ink on paper” printing methods that areRead more

  • We Offer Free Product Photos for New Chicago Graphic Design Clients

    By Doug Gaster | 0 comment

    In our unending quest to provide topnotch commercial printing services, we are offering two product photos for all of our new customers for graphic design in Chicago, for free! This offer, which runs the wholeRead more

  • Menus: Tips on Chicago Graphic Design for your Restaurant Business

    By Doug Gaster | 0 comment

    On the surface of it, food doesn’t seem to need much advertising, but civilization has evolved so much so that food—and the presentation of it—must attain to art to be noticed, or appreciated. Food asRead more

  • Take Advantage of Printing Services in Chicago for your Business Cards

    By Doug Gaster | 0 comment

    Computers and the Internet have taken so much of daily life and put them up online; a few things, however, remain adamantly enforced in real time. Reading an actual book in one’s hand, for one.Read more

  • Graphic Design in Chicago: Tips for Creating Engaging Print Ad Designs

    By Doug Gaster | 0 comment

    Contrary to popular belief, print is not dead. Online ads may be popular, but businesses aren’t necessarily ruling out traditional forms of advertising like newspaper and magazine ads. Houston Chronicle writer Rick Suttle reports thatRead more

Leave a Comment

Cancel reply

Your email address will not be published. Required fields are marked *

NextPrevious

Recent Posts

  • A graphic portraying the importance of print advertising, like flyer printing, and how having professionally designed and affordably printed business flyers and sell sheets is not only easy and affordable, but essential as well.
    3 March, 2015
    0

    Why Printing a Flyer from a Roselle Printing Company Still Matters

  • A graphic portraying the importance of using a professional graphic designer, and how having professionally designed and affordably printed advertising and promotional material is not only easy and affordable, but essential as well.
    1 March, 2015
    0

    Roselle Graphic Designer Helps Businesses Put Their Best Foot Forward

  • A graphic portraying the importance of conveying information in an attractive, easy to read manner, which is easily accomplished using a professional graphic designer like Controlled Color, Inc.
    27 February, 2015
    0

    Conveying Information with the Expertise of a Roselle Graphic Designer

  • A graphic portraying the many options when it comes to Internet Marketing, Website Design, search engine optimization, or SEO, social media optimization, or SMO, pay per click campaign management are all important steps toward successful internet marketing in Roselle, or anywhere!
    16 February, 2015
    0

    Roselle Internet Marketing Strategy: Determining Goals is a Priority

Recent Comments

    Categories

    • Company Updates
    • Industry News
    • Info Articles
    • Press Releases
    • Promotions

    Archives

    • March 2015
    • February 2015
    • December 2014
    • November 2014
    • October 2014
    • September 2014
    • August 2014
    • June 2014
    • May 2014
    • April 2014
    • March 2014

    Social Icons

    Roselle Graphic Designer

    Our Professional Photography and Graphic Design, along with exceptional printing and Internet Marketing resources, will bring your marketing efforts to a whole new level. All competitively priced to fit your budget.

    Contact CCI today to get started on the future marketing of your business. We'll always make you look great!

    Recent Posts

    • A graphic portraying the importance of print advertising, like flyer printing, and how having professionally designed and affordably printed business flyers and sell sheets is not only easy and affordable, but essential as well.

      Why Printing a Flyer from a Roselle Printing Company Still Matters

      While there are many ways to promote your business online through recognized

      3 March, 2015
    • A graphic portraying the importance of using a professional graphic designer, and how having professionally designed and affordably printed advertising and promotional material is not only easy and affordable, but essential as well.

      Roselle Graphic Designer Helps Businesses Put Their Best Foot Forward

      Getting a graphic designer in Roselle like Controlled Color, Inc. to handle

      1 March, 2015
    • A graphic portraying the importance of conveying information in an attractive, easy to read manner, which is easily accomplished using a professional graphic designer like Controlled Color, Inc.

      Conveying Information with the Expertise of a Roselle Graphic Designer

      Every business in Roselle, IL, regardless of its size, learns to incorporate

      27 February, 2015
    • A graphic portraying the many options when it comes to Internet Marketing, Website Design, search engine optimization, or SEO, social media optimization, or SMO, pay per click campaign management are all important steps toward successful internet marketing in Roselle, or anywhere!

      Roselle Internet Marketing Strategy: Determining Goals is a Priority

      All businesses, whether start-ups or already established, owe part of their success

      16 February, 2015

    Tags

    Company Updates Industry News Info Articles Press Releases Promotions

    Archives

    • March 2015
    • February 2015
    • December 2014
    • November 2014
    • October 2014
    • September 2014
    • August 2014
    • June 2014
    • May 2014
    • April 2014
    • March 2014

    Contact us

    Controlled Color, Inc.
    855 Stonehurst Dr.
    Roselle, IL 60172

    Phone Number
    630-295-9210

    • Blog
    • Testimonials
    • Terms
    Copyright 2017 Controlled Color, Inc. | All Rights Reserved
    • Home
    • Photography
      • Apparel Photography
      • Food Photography
      • Jewelry Photography
      • Product Photography
    • Premedia
      • Composite Images
    • Graphic Design
      • Banner Design
      • Branding
      • Brochure Design
      • Business Card Design
      • Catalog Design
      • Custom Marketing Design
      • Dine-In Menu Design
      • Door Hanger Design
      • Flyer Design
      • Mailer Menu Design
      • Newsletter Design
      • Packaging Design
      • Pizza Box Topper Design
      • Postcard Design
      • Poster Design
      • Promotional Card Design
      • Publication Ad Design
      • Signage Design
      • Sports Program Design
      • Trade Show Display Design
      • Vehicle Magnet Design
    • Printing
      • Adhesive Sign Printing
      • Banner Printing
      • Brochure Printing
      • Business Card Printing
      • Catalog Printing
      • Dine In Menu Printing
      • Door Hanger Printing
      • Envelope Printing
      • Flyer Printing
      • Letterhead Printing
      • Mailer Menu Printing
      • Postcard Printing
      • Poster Printing
      • Rigid Sign Printing
      • Vehicle Magnet Printing
      • Yard Sign Printing
    • Internet Marketing
      • Website Design
      • SEO Service
      • Local Directory Service
      • Social Media Optimization
      • Pay Per Click (PPC)
      • Adwords Remarketing
    Controlled Color, Inc