It is important to gain insights into the overall health status and performance of your website right at the start of the SEO campaign. An SEO Audit ensures that we will use data-driven recommendations that adhere to industry standards. We will provide you with an SEO Audit & Website Assessment Report that will contain our findings and opportunities to improve your site on various SEO aspects.

The position of your pages for the chosen search queries will help us in determining the campaign’s target pages and their baseline ranking. The baseline rankings will allow us to see improvements in rankings throughout the campaign.

Duplicate content on your website negatively affects rankings. We will check your website for duplicate content and provide a report if any exists.

URL targeting makes SEO efforts concentrated on identified pages for maximum effect. To dominate the search results, we will find appropriate pages relevant to the finalized keywords.

The content on your website is a major ranking component. We will analyze your website content if an addition or revision, and optimization of the existing content is required.

Proper site architecture provides for an organized hierarchy or flow of pages, as well as navigation for an optimized user experience. User experience metrics are strong ranking factors in the search engines.

It is important to take inventory of all existing pages on the site during the One-time Setup for analysis.

It is crucial to list the pages currently indexed in Google and Bing against the actual pages on the website for SEO indexing site-level analysis.

To ensure that your website is functional and is being indexed properly by search engines, the site will be analyzed and the files will be diagnosed using malware and virus scanners.

Having too many broken links (or 404 pages) can potentially cause search engine bots to stop crawling and indexing your site. Broken links are links found on your website that lead to a non-existent page, therefore, returning a 404 Error (Not Found) page. We will identify and report these links as well as the pages where they are found.

Crawl errors are URLs that Google could not successfully crawl or that returned an HTTP error code. The common reasons for crawl errors are that because when a page has been deleted or renamed without updating the links pointing to it, or adding new pages without implementing proper redirection. We will check for crawl errors and report them.

Hidden links are considered a black-hat SEO technique that may subject your site to penalization. We will identify and report these links as well as the pages where they are found.

Robots Meta tags are lines of command that tell Google whether or not to index pages or follow links in a website among other instructions. We will check if there are incorrect robots meta tags on your site’s pages and report them to you through your SEO Audit & Website Assessment report.

High-quality, relevant and unique content will not be effective if search engines can’t crawl, index, read, understand it. We will check the content crawlability of your site, especially your most important pages, and report errors to you through your SEO Audit & Website Assessment report.

For optimal user experience and effective SEO, your website must be able to display and function properly. We will check if your site renders correctly on various major browsers such as Firefox, Internet Explorer/Microsoft Edge, Google Chrome, Opera, and Safari.

Website speed is one of Google ranking factors as this affects the overall user experience. We will check your site’s speed and include recommendations.

Domain Redirects ensure that there is only one version (www/non-www) of the website that exists on search engines. Redirects lead to full traffic, link juices, authority and ranking power to the preferred domain version instead of splitting them in between different versions.

Homepage Redirects ensure that there is only one version of the homepage (/home or /index) on the website. This implementation will lead to full traffic and link juice to the preferred homepage version.

A custom error page is needed to inform visitors that the page they are looking for cannot be found. We will create this page to improve user experience which will also include relevant links that will encourage them to explore other working pages of the site.

It is important to have Google Search Console installed as this provides data, tools, and diagnostics needed to create and maintain Google-Friendly websites while Google Analytics gives insights on how visitors find and use your website.

As one of the major search engines, it is important that we utilize Bing’s Webmaster Tools as it also provides data for webmasters to use and address potential SEO issues. It also serves as the primary mechanism for Bing to communicate these problems to site owners.

To ensure the delivery of your web pages in the search results for users in your geographic target area, we will set up your business’ geographic target in Google Search Console

An XML Sitemap is a special file that provides search engines with specific directives about what pages to crawl and how often. If your site does not have an existing, auto-updated XML Sitemap, we will be creating one and if possible, install a sitemap generator with auto updates.

Robots.txt or Robot Exclusion Standard is used to indicate which part of your website you don’t want to be accessed by search engines crawlers. We will make sure that the robot.txt complies with the appropriate standard and does not affect the indexation of the site’s important pages.

To help search engines understand your website’s data and structure and return the best results for users who are searching for relevant information, we will add organization schema and/or breadcrumbs on your website. This implementation is geared toward of a user-friendly and search engine-friendly site.

STANDARD
Organization: Up to 30
Breadcrumbs: Up to 30

PREMIUM
Organization: Up to 90
Breadcrumbs: Up to 90

To boost your content, as well as followers, we will create a blog and configure the subscription feature to capture your readers’ email addresses and notify them of newly published blog articles.

Social Media Marketing is also vital to SEO success. The social media buttons act as gateways for your website visitors to your business’ social media profiles or accounts. We will install buttons for the 5 major social media sites, namely:
Google+
Facebook
Twitter
LinkedIn
YouTube

The local backup will serve as a saving point and will aid in tracking and troubleshooting any issues encountered in the future. All downloadable website files will be saved and secured locally before and after we implement any On-Page optimization.

It’s crucial that your website renders correctly across mobile devices. Google prioritizes ranking mobile-friendly sites for searches in mobile. In fact, 85% of all pages in the mobile search results now are mobile-friendly by Google’s criteria.

Usability issues affect your audience’s time on the site, pages viewed and bounce rate, which in return influence rankings. We will check, report, and fix these issues.

To easily track your SEM efforts, we will optimize the way tags are added, managed and deployed to your website by using Google Tag Manager. This tool ensures efficient and streamlined tracking codes, faster site loading time, and minimized coding error.

These pages serve to acknowledge the information entered by the user on the website’s forms. We will create this page if needed.

This page is of particular importance so users can see the contact information of the business in a designated page instead of looking for it throughout the website.

The homepage needs to be optimized to make all of our SEO efforts utmostly effective. The homepage is the main entrance to your website and connects it to all interior pages, and so we will optimize it with the proper content based on your marketing message and according to the latest SEO standards.

Standard: 400 Words
Premium: 1500 Words

To serve as target pages for your selected keywords, we will identify pages on your site and create new ones if needed. These pages will be optimized with content based on your marketing message and according to the latest SEO standards. The content will be sent to you for review and approval before publishing.

Standard: 400 Words
Premium: 500 Words

To help search engines determine the content of your web pages, we will write optimized titles and meta descriptions for your homepage and target pages.

To help improve the search engine visibility of your web pages for your target keywords, we will optimize your H1 tags on your homepage and target pages. The H1 tag is the most important heading because it’s the highest level tag that shows what your content is about.

The implementation of URL rewrites and redirects is to ensure user-friendly and optimized website URLs.

Standard: 10 Pages
Premium: 30 Pages

Internal link anchor text is a relevancy signal used by search engines. An internal linking structure also distributes page authority and ranking power throughout the site. We will write and optimize anchor texts on your homepage and target pages.

The business logo is one of the most important images on a website, and so it should be the most consistently optimized image.

One of the ranking factors that Google uses in its algorithm is page load speed, and the size of the images on pages affects load speed, and so we compress the file size and optimize the images with the intended viewing dimensions on your homepage, target pages, and business listings without sacrificing quality.

Standard: 1 Image
Premium: 3 Images

Images on pages send search engines necessary relevancy signals through their file name, alt text, title, and description. We will perform such optimization on your homepage, target pages, and business listings.

Standard: 1 Image
Premium: 3 Images

Image Meta Data or EXIF, which stands for Exchangeable Image File format, allows you to add various types of data to the actual image file like GPS data, camera type, date taken, along with dozens of other parameters. We will edit the data embedded inside the images on your homepage, target pages, and business listings to help improve search rankings.

Standard: 1 Image
Premium: 3 Images

A master email account is necessary to ensure that there is only one account that will be used for the duration of the SEO campaign. You can provide us with an email account, or we can create a new one for you which will serve as the master account for all our optimization tasks.

Public Google Drive documents (including the Google-backed links therein) provide strong signals for SEO. We will setup a Google Drive which will serve as the storage for all the Google-amplified content that we will create.

Accurate and consistent business information on your website, directories, and other web properties is a good ranking signal. We will check the information you provide in the campaign’s launch form and verify them on your website as well as any other directories we can find online.

To brief users about your business and its products and services, we will write a keyword-optimized business description which will be posted to the local listings that we will create.

100 Words

Video link building through video submission to video sites is beneficial to SEO. We will set up accounts and optimized it on top and popular video sharing sites, namely:

YouTube
Vimeo
Dailymotion

PDF submission is important to SEO as it is also one of the techniques used to build backlinks. We will set up your accounts on various PDF submission sites, namely:

2Shared
Isuu
Slideshare
Box
4shared
Filefactory
Edocr
Deposit Files
Dropbox
Zippyshare

Social Media and other types of profile accounts help build a strong brand presence, visibility and increases linking potential. We will setup your business page and optimize them with your business information and logo on the major social media sites today, namely:

Pinterest
Flickr
Instagram
Imgur
Photobucket
Tinypic
500px
Weheartit
Mobypicture
ImgfaveFlick

Social Media and other types of profile accounts help build a strong brand presence, visibility and increases linking potential. We will setup your business page and optimize them with your business information and logo on the major social media sites today, namely:

Google+
Facebook
Twitter
LinkedIn
Pinterest
Instagram
Blogger
Wordpress
Tumblr
Live Journal
Medium
Weebly
Quora
Scoop It
Storify
ReferralKey
Feedspot
Plurk
AOL Lifestream
App.net
StumbleUpon
Delicious
Diigo
Bitly
Instapaper
Slashdot
BagTheWeb
Folkd
Xing
Reddit

Banner images on social media make your profiles and pages attractive and engaging. If you haven’t provided any banner that we can use for your social media pages, we will source images from your website or stock photos and create one out of it. We will also brand it with your logo if possible.

Image Meta Data or EXIF, which stands for Exchangeable Image File format, allows you to add various types of data to the actual image file like GPS data, camera type, date taken, along with dozens of other parameters. We will edit the data embedded inside the images on your homepage, target pages, and business listings to help improve search rankings.

To give your off-site blog that added ‘wow’ factor, we will be using the blog’s default design options to enhance your blog further. We will match the blog to your website theme the best we can using the default options inside the blog platform. Note: These design options are limited so do not expect an exact match to your website.

Accurate and consistent business information on business listings is an important ranking signal. Local citation audit is a careful analysis and inventory of a business’ existing citations on top local directory sites. We will check and find inaccuracies in the business data and fix them to ensure a consistent local presence.

Standard: 10 Directories
Premium: 15 Directories

It is key to know how visible your competitors are in the local search. We will perform a Local Search Competitor Analysis to give you an idea on what local directories your top competitors are listed in.

Infogroup, Localeze, and Factual are the primary sources of data for all the major search engines. If your business information is incorrect in the aggregator databases, you can expect it to be displayed incorrectly in numerous other places across the web. Therefore, making sure your business information is correct on these data aggregators should be at the top of your local search improvement list.

Google Map citations are one of the primary signals that improve your rankings, especially in local search. We will create Google Map citations to increase your business’ presence and visibility.

Citations: 3

Accurate and consistent business information on business listings is an important ranking signal. Local citation audit is a careful analysis and inventory of a business’ existing citations on top local directory sites. We will check and find inaccuracies in the business data and fix them to ensure a consistent local presence.

Standard: 5 Citations per Location
Premium: 15 Citations per Location

Business directories help strengthen the business’ online brand and presence. We will create your business presence on directories using free accounts and ensure to execute proper optimization for each of them.

Standard: 5 Citations per Location
Premium: 15 Citations per Location

Here are the business directories we use:
Bing
Yelp
Apple Maps
Foursquare
Merchant Circle

Adding fresh content to your onsite blog on a regular basis can boost search engine rankings considerably. As such, an onsite blog is more likely to draw traffic to your website and help you attract new visitors. We will write a blog content per theme on topics relevant to your business and target customers on a monthly basis.

Standard: 1 per Category; 400 Words
Premium: 2 per Category; 500 Words