Blog

This is an 8 1/2″ x 11″ Full Page Publication Ad design created for Reliance Orthodontic Products, Inc.. The purpose of this ad was to introduce Perfect A Smile, pontic paint developed by Reliance Orthodontics. It’s paint that’s used to paint in missing teeth on clear aligners. We obtained a great “Before and After” setRead more

This is an 8 1/2″ x 11″ Full Page Publication Ad design created for Reliance Orthodontic Products, Inc.. This was a “Problem – Solution” advertisement for Bond Aligner, a bonding compound used to bond attachments too clear aligners. We used a few “in-use” pictures to show the procedure, then added details beneath that, with theRead more

This is an 8 1/2″ x 11″ Full Page Publication Ad design created for Reliance Orthodontic Products, Inc.. The purpose of this ad was to show off the Renew Finishing System, a set of burrs that are the size of a small drill bit. Macro photography, done by Controlled Color, was required for all ofRead more

This is an 8 1/2″ x 11″ Full Page Publication Ad design created for Reliance Orthodontic Products, Inc.. The purpose of this ad was to introduce Assure Plus, Reliance’s “Bond Anything To Everything” new product. For this ad, we took our camera on the road, to get pictures of an orthodontist holding the bottle. But,Read more

This is a 10 5/8 x 15″ Full Page Publication Ad design created for Reliance Orthodontic Products, Inc.. The purpose of this ad was to introduce Extend, Reliance’s preformed bonded retainer. Initially, we didn’t have much to go on. They handed us a tiny, bent piece of metal – like a bent nail – andRead more

This is an 8 1/2″ x 11″ Full Page Publication Ad design created for Reliance Orthodontic Products, Inc.. The purpose of this ad was to Reliance’s Composite & Chain (C & C) System. This ad particularly makes us laugh, because none of these products were ever in the same room at the same time! WeRead more

This is an 8 1/2″ x 11″ Full Page Publication Ad design created for Reliance Orthodontic Products, Inc.. The purpose of this ad was to show Reliance’s Self Etching Primer,and list the benefits their primer offers. We used quality product photography from Controlled Color, and since we were taking the pictures, we were able toRead more

This is an 8 1/2″ x 11″ Full Page Publication Ad design created for Reliance Orthodontic Products, Inc.. This ad won a reader poll award! We made it a simple ad – we took the product photo – photographed by Controlled Color – and put it on a gold stake. We had the simple headlineRead more

his is an 8 1/2″ x 11″ Full Page Publication Ad design created for Reliance Orthodontic Products, Inc.. The purpose of this piece was to introduce Retainium, the ultra-strong Titanium Lingual Retainer introduced by Reliance. We used a strong font for the product title, and highlighted the product in a spotlight. Outstanding product photography by ControlledRead more

This is an 8 1/2″ x 11″ Full Page Publication Ad design created for Reliance Orthodontic Products, Inc.. The purpose of this piece was to promote their new Stainless Steel Ortho Flextech. The challenge was to take a very simple ordinary product, and make it interesting. We used fabulous product photography from Controlled Color, alongRead more