Changing times in the business arena often require an overhaul of marketing strategies to stay competitive– and in many cases, it involves how to present yourself to customers or clients with a simple card. Kristin Edelhauser Chelsman presents such a scenario in her October, 8, 2007, contribution to Entrepreneur:
In Japan, exchanging business cards is more of a ceremony than a business transaction. When presenting a card, it must be facing upward from the intended recipient’s perspective. While in the U.S. we typically accept a business card and stuff it into our pocket, that action is considered offensive in Japan. Instead, the card should be accepted with two hands and studied carefully. Perhaps the Japanese are onto something.
That small 3.5-by-two-inch card can have the power to get you noticed. Often, it’s the first impression you make on a potential client. Too much text can be a turn-off. Not enough color and it won’t stand out.
The potential of losing a new client at that stage can be a serious matter for Chicagoan business operators. The city is known for its active financial district and highly-diversified business climate– and to miss out on both will carry grave consequences. To prevent that and make a good impression at the same time, you will need the help of printing services in Chicago like Controlled Color Inc. (CCI) to give your business cards a modern look.
The devil really is in the details when you’re modernizing your card with updated information. As a rule of thumb, you should place your name, job position, and contact details─ especially your email address─ in a prominent spot on the card’s front. Choose fonts that are easy to read.
Chelsman reveals that many business cards nowadays tend to put information at the back of the card too. This is your opening to put in details of your business’ social media accounts if any. As card stock goes, talk to your card provider on choosing a card stock that may be firm to the touch.
Firms that do business card and postcard printing in Chicago, like CCI, won’t just print out what you want en masse; they will also help you make an impression by adding unique graphics and full-color backing to your cards’ design. Make sure, though, that your details still stand out from that design, like having foil accents to the text.
(Source: Eight ways to revamp your business card, Entrepreneur/NBC)