Every business out there should have large signage advertising it – and effective graphic design is key to achieving it. Entrepreneur managing editor Jason Fell explains:
In this tech-centric, high-paced world, we’re often talking about advertising and marketing online and over mobile. But when it comes to really grabbing people’s attention, sometimes a good, old-fashioned sign can be your best bet. More than half of small-business owners find in-store signage and graphics effective in attracting customers, according to the results of a nationwide survey commissioned by FedEx Office.
The conclusion of the above excerpt may ring true with business operators in cities like Chicago. A check of various storefronts in the Windy City will reveal signage that are all but faded out or advertise stores that have been in business for decades, like John’s Hardware and Bicycle Shop on the South Side. However, when your establishment deserves a modern leap of signage faith that keeps the traditions alive, let professionals who offer graphic design in Chicago such as Controlled Color Inc. do it for you.
Consultations with your preferred Chicago graphic designer can focus on some key elements no matter how straightforward or snazzy your proposed design might be. Color is one such element and the right color helps people identify with the business branding right away – especially if it’s the company’s official colors. Monza red, for example, is instantly recognizable among motorsports fans as the prime color of Ferrari vehicles.
A good signage recognizes the demarcation between dark and bright colors to further highlight the content. Fell quoted International Signs Association strategic initiatives director Sasha Budev as saying that you cannot use different hues of the same color in the content. The reader might find the content hard to decipher, and the difficulty is double in a poor choice of font.
Bigger is better, some people may say, but it does matter in creating a signage that will enable instant identification from a distance. Fell said you can plan the viewing distance at roughly “ten feet per inch of letter height.” However, if prominence is vital and your store is along the street, you can opt for your own dimensions of the sign and your graphic designer will work with them.
A well-crafted, easy-to-read sign can work wonders in attracting customers to your business. All you need to do is render good service and offer quality product.
(Source: 3 Design Tips for Creating Signs That Attract Customers, Entrepreneur, 21 May 2014)