2015 Right Side Triangle Tower Trade Show Display Design
Reliance Orthodontics

This is a 3′ x 2′ x 2′ x 7′ Triangle Tower design, part of a Trade Show Display design created for Reliance Orthodontic Products, Inc. They used two of these towers, one on each side of their front table area, and flanking one side of each side table. The towers are backlit from the inside, and really made their booth a focal point for show attendees. They use the space to show the products that they provide to the Orthodontist community. This particular tower shows off Flow Tain, Ultra Band Lok, and Pro Seal. All products were photographed by Controlled Color’s Product Photography department, so the quality is exceptional. They were worked-up in post production, and enlarged using specific Photoshop techniques to keep depth and sharpness, while keeping rasterization to the bare minimum – virtually non-existent. The background was made to create a subtle “stage” for the products, with product reflections created for a shiny surface effect. The front side of the tower faced outward, and the image goes all the way down to the floor. The short sides butt up against their tables that create a horseshoe around the booth, so the image shows above the table height. Reliance has one of the most popular booths – if not the most popular booth – at the AAO show. They trust Controlled Color to make their show booth attractive, informative, and to keep their branding consistent throughout.