This is a 7″ x 8 3/8″ Money Saver Front Cover Ad design created for Maciano’s Pizza and Pasta. This front cover features the “XL Bargain” offer, that had been running in multiple publications. Wanted to re-locate the location info, to tie it in closer to the Maciano’s logo. Naturally we had to do it in a creative way, so we came up with a tinted area under the logo, that would be on top of the background image of the offer. We created a new version of the offer itself in Illustrator, so it would fit better in the narrower area of the main ad. we used our thin crust cheese pizza that was built in photoshop from two different pizzas, and kept our depth of field background to maintain the dimension that we love. It makes for a tight, attractive ad that carries the Maciano’s brand, and is very effective in capturing attention and presenting information in an organized, easy to read way. And that, is graphic design 101.
I started Controlled Color back in 2007, with the intention of bringing great graphic design and photography to local businesses. With over 25 years of printing prepress experience, I had learned enough to know what it takes to create effective, great looking marketing materials. The best part is the "WOW" factor that happens when a new client sees how great their projects turn out. I love my job!
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