This is a 7 1/2″ x 10 1/2″ Save On Magazine Full Page Ad design created for Maciano’s Pizza and Pastaria. This ad appears inside the book, and we wanted to feature the “XL Bargain” offer. We needed a thin crust cheese pizza picture that we didn’t have. We did have a double dough cheese pizza picture, and thin crust cheese & sausage picture, all photographed by Controlled Color’s food photography department. So, we got creative and put the cheese pizza surface on top of the cheese and sausage thin crust pizza in photoshop, giving us a remarkably believable thin crust cheese pizza. As with any image editing, the devil is in the details, and e covered every base in making this an incredibly realistic looking cheese pizza. You wouldn’t know if we didn’t tell you – that’s how you know it’s some great photoshop work. Using an offer as the main attraction was very successful for Maciano’s and became a regular occurrence in their advertising.
I started Controlled Color back in 2007, with the intention of bringing great graphic design and photography to local businesses. With over 25 years of printing prepress experience, I had learned enough to know what it takes to create effective, great looking marketing materials. The best part is the "WOW" factor that happens when a new client sees how great their projects turn out. I love my job!
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Controlled Color, Inc.
855 Stonehurst Dr.
Roselle, IL 60172
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