Save On Full Page Ad Design 9
Rosati’s Pizza
Save On Full Page Ad Design 9
Rosati’s Pizza
Details, details!
This is a 7 1/2″ x 10 1/2″ Save On Magazine Full Page Ad design created for Rosati’s Pizza. This was an interesting ad creation in many regards. First, we needed a thin crust cheese pizza to represent the pizza offered in the “XL Bargain” promotion. We only had a thin crust cheese & sausage picture, and a double dough cheese pizza picture. so, we stole the cheese from the double dough image, and put it on the thin crust cheese & sausage image. As with any image editing work, the devil is in the details, and we cloned, brushed and blended the cheese, until we were convinced it looked natural. If we didn’t tell you here, you wouldn’t have known, right? We put that pizza on a black background, and used a spotlight effect that only suggested the pizza was sitting on a red surface. The title text effect was created in Illustrator. The wood background behind the location info and coupons had been used in a red variation on a previous “Holiday” ad. And lastly, the coupons were colored to fit the overall color scheme of the ad.
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