Trade shows are among the best events to attend when you want to learn about new products or promote some of your business’ products. Linda Armstrong writes for Exhibitor Online:
“Tabletop exhibits are the Yorkshire Terriers of the trade show industry. Like Yorkies, who are just as attractive (if not more so) as their canine counterparts, tabletops are nimble, lightweight, and practically small enough to slip into your pocket. And since they weigh merely ten to 60 pounds on average, you can take these cute little guys with you just about anywhere, from trade shows and events to offices and showrooms.
But similar to their fluffy equivalents, tabletops have a few identity issues. When they’re stuck amid a pack of Saint Bernard-sized booths that have enough kibble behind them to bark up some serious attention, trying to be seen and heard becomes a Pyrenees-sized problem.”
Business owners in Chicago may relate to the importance of creating a good impression on potential clients/customers at trade shows. Many roads lead to Chi-town for several big-name trade conventions every year, with McCormick Place as one of the venues to be when trade show season comes around. When your business is participating in any trade show and you want good marketing materials to back it up such as tabletops, companies such as Controlled Color, Inc. (CCI) will fulfill your need for printing services in Chicago.
According to Armstrong, tabletop images are simply an array of graphics panels that are united as one big image. Depending on your booth’s location and maximum rented space, the placement of the tabletop will determine how attendees will be able to see it in its entirety. As such, plan ahead with your preferred printing specialist and choose one high-resolution image that best highlights your business.
If you’re putting information on the tabletop image, Armstrong suggests putting only a short line in simple fonts (like Arial or Helvetica) that will describe your business. You cannot splatter texts on the image lest the viewer-attendees lose interest. The booth staff can move in with answering attendees’ questions on the business’ product or service.
The tabletop may be segued into other marketing materials you need for the show. Companies such as CCI can add to the advantage through postcard printing in Chicago. Make sure the postcards’ layout are synched with the booth design and branding. If you’re using the show as part of a special promotion, the postcards may even be deal vouchers.
Few marketing materials are better than a tabletop exhibit that grabs customer attention from the get-go. In a trade show, communicating a good message about your company with such visuals will be sufficient to win customers over.
(Source: Twelve Tricks for Tabletops, Exhibitor Online)