There are many ways to introduce your business to potential clients or partners, especially in this digital age. However, the most common (and arguably one of the oldest) methods is still through a business card. If you’ve been a businessman for quite some time, you know that a business card contains information about your business, which allows people to contact you when they are in need of service. However, there’s more to it than just business introduction.
In his article for Chron.com, contributor Russell Huebsch discusses some of the obvious yet often taken for granted gains from having a business card.
Benefits
When promoting a company, business cards can be an effective form of marketing that improves the legitimacy of your company, especially if the card stands out. The design of the card quickly communicates what your company is about, and piques the interest of people who see it.
The author says further:
Expert Insight
Composure Marketing website suggests that professionals still carry business cards, even those in the tech world who usually communicate digitally, because there are plenty who still use them, especially older businessmen. Not having a business card to exchange with someone could make them feel behind the times and displays poor business etiquette.
Despite, or perhaps because of the low investment involved in business cards, the returns can be quite substantial. It remains an important part of networking, and ensures potential clients and customers know how to get in touch with you. Business cards also make a great first impression, so make sure you get the services of reliable printing services in Chicago to print them out.
Huebsch highlights the importance of a good business card design, not only in introducing your business but also in marketing it. There’s a huge difference between letting people know about your business and getting them hooked into buying your products and services. How your business card looks also has a lasting impact on a person, which could either make him a loyal customer or turn him off permanently. A seasoned printing company in Chicago like Controlled Color, Inc. may also offer graphic design services for your business card.
Considerations
Business cards, along with your dress and manners, form a client’s first impression of you, according to John Williams of “Entrepreneur” magazine. Using business cards gives an impression of professionalism and that you take a lot of pride in your work.
Also, you have to make sure the information on your business card are current. If any of your contact information is changed, make sure you also update those you gave your cards to.
(Source: The Importance of Business Cards, Chron.com)
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